3 Reasons Your Customers Won’t Send Feedback

Customer feedback is information provided by customers about their experience with a product or service, helping teams understand where they can improve. It is very important to get feedback from your customers as their opinion is a resource for improving customer experience and adjusting your services to their needs. This data can be collected with different […]

Customer Segmentation For Better Customer Experience

Over time customer segmentation has solely been seen as a marketing strategy, but recent studies and research have shown that it also can be used to improve customer experience. Humans are unique social beings who like to belong to groups with common values or interests, and for anyone to connect to a group of people […]

Personalisation; The Untapped Customer Experience Strategy

In the age of social media and mobile, customers are increasingly expecting businesses to provide them with a personalised customer experience. That means tailoring tasks and communications to meet their needs as an individual. In other words, it means being able to recognise individual users, respond appropriately and provide tailored services that are relevant to […]

Increased Customer Engagement With Loyalty Programs

A loyalty program can be a huge boon for your business. Not only will it help you build customer engagement, but it can also drive revenue and drive brand loyalty in the process. When implemented correctly, a loyalty program can strengthen your brand by fostering trust and encouraging repeat business with your company. On the […]

Why Customer Experience Matters for Your Business

When you think of customer experience, what images come to mind? At first glance, it’s probably not images of nauseatingly prim waiting rooms or a business that has atrocious user interfaces. Instead, most people think of modern services like Apple Store check-in apps and hotels with dazzling guestrooms. By paying close attention to the little […]